The fact is, the idea that advertisers are constantly meddling in coverage is a myth. The truth is, the small business owner has much bigger worries than how you’re covering the next election, or whether you’re making life hard on the mayor. He wants to know first and foremost: are you helping to add a few more ting-a-lings to the ring of his cash register.
So, my bottom line: I believe that advertising supported journalism — especially for the small, independent operation — is the purest, cleanest, best way to fund local reporting."
The way to fight print circulation declines isn’t to move away from good print journalism, but to embrace what makes print a great platform for great journalism.
My advice to publishers: Embrace the web as the web; celebrate print as print. Don’t try to transfer one mindset on the other."
…what we found is that newspapers all too often have more in common with a factory assembly line. When you’re trying to get a newspaper out, there’s intense pressure to meet deadlines every day. That makes it very hard for newspapers to innovate.”
To survive, newspapers must evolve into “the networked information provider of the future — the networked, entrepreneurial local information hub,” Benner said. That will allow them to expand their audiences and revenue sources."
The editor of the London newspaper, The Sunday Times, admits he’s expecting a big drop in readership when the paper’s website puts up its pay wall next month. John Witherow tells Press Gazette:
“…the vast majority of readers” – perhaps more than 90 per cent – were likely to be lost once the paywall went up next month but that advertisers would be attracted by “a smaller core” of dedicated readers. Witherow said that future digital content was likely to be funded through a “hybrid” mixture of ads and paid-access, adding that if readership was 100,000 behind the paywall that would likely bring in £10m revenue in subscriptions to the Sunday Times.”"
…traditional media outlets don’t particularly want to hear what people have to say. They want to create content and have people consume it.
"Newspapers don’t like to hear the voice of people, and they are especially disturbed by the voice of assholes," [Jeff Jarvis says].
Often online, it seems like the voice of disgruntled users is the one that is the loudest, and becomes most prominent. Jarvis says this is only natural given the nature of most commenting systems.
"We allow comments only after we are done with what we’re doing. It’s inherently insulting. We finish our work or stories and say, "Now you can talk about them."
Jarvis thinks that feedback would be much more useful during the process of writing a story. Of course, many publications are using their comments to fuel new stories and continue the reporting process. But for Jarvis, that’s not good enough. He thinks that the crowd would be more influential during the process of creating stories."