If you’re going to state something that warrants putting in out there online, own it. Stand on your own two feet. Be prepared to discuss, debate, defend, and listen.
Tagging your statement with “in my opinion” doesn’t soften the blow if you’re being offensive. It doesn’t absolve you of responsibility if your thoughts are controversial, accusatory, or if you’re asserting a position that could incite debate. And if you have something strong and important to say, it simply dilutes your words with a meek little disclaimer that basically says people don’t have to give your thoughts any credence whatsoever. […]
The world is full of ambivalence, of risk mitigation, of qualified statements and milquetoasts and deliberate middle ground. And while I don’t think you need to kick up dirt just for the sake of it, we’d all do well to demonstrate that if we believe our thoughts worthy of public air, we have the courage to take ownership of them, too.
Traffic spikes can be quite addictive. The type of blog post that might get you a lot of “bloggerly love” may not be (and probably isn’t) the kind of blog post that gets people to buy whatever it is you’re selling.
Traffic and influence are great. It’s lovely having all these people kissing your hiney at social media conferences.
But at the end of the day, it’s not the A-Listers or the pajama-clad, Web 2.0 basement-dwellers who are paying your mortgage. It’s the regular shmoes with a regular problem who are willing to pull out their credit cards to get it solved."