Ads in the sharing pop-up? Shrewd idea when it can be done like this, so as not to be too distracting.
New York Times’ iPad app: Advertising done right « sethlong.com
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The fact is, the idea that advertisers are constantly meddling in coverage is a myth. The truth is, the small business owner has much bigger worries than how you’re covering the next election, or whether you’re making life hard on the mayor. He wants to know first and foremost: are you helping to add a few more ting-a-lings to the ring of his cash register.
So, my bottom line: I believe that advertising supported journalism — especially for the small, independent operation — is the purest, cleanest, best way to fund local reporting.
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Missed this over the weekend, but damn—smart deal.
