The new Facebook gift card “takes the saddest and lamest gift possible and makes it worse.
"Instead of all the logical permutations a Facebook Gift Card could take here’s how it works. The person giving the gift selects from a list of participating retailers—at launch: Jamba Juice, Olive Garden, Sephora, and Target—and then gives the gift only to that retailer. So it’s just the same lame old Target gift card dressed up with a Facebook logo. But since you can buy it online without about three seconds of thought, it doesn’t even give the slightest illusion that you care."
Facebook Gift Cards: The Crappiest Way to Give the Laziest Gift